Resources

Not-for-profit association Trails WA has partnered with digital performance agency Bonfire to launch its new digital platform, featuring downloadable maps and information for over 800 sanctioned trails across WA.

Covid-19 has undoubtedly changed the way businesses operate and how consumers behave. As a result, marketers had to reevaluate their digital marketing strategies to stay relevant and profitable. But what are the lasting impacts of the pandemic on digital marketing?   

Our Head of Innovation, Sam Gabell, shares his thoughts on Google’s announcement to sunset Universal Analytics and what it means for marketers.

Our newly elevated General Manager of Growth, Rene LeMerle, spoke with Mediaweek Australia about his new remit and Bonfire's future expansion plans for 2022.

Last week, Google recognised the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of its Google Partners Program.

Another year draws to a close. While the world has grappled with plenty of challenges in 2021, all of which are very well documented, we’ve been very fortunate here at Bonfire and in Western Australia.

And on year end, it’s valuable to take a moment to reflect on the year that was, hopefully with plenty of highlights to appreciate.

As Dirty Clean Food expands its online pantry, alongside its established brand activism pursuits, Bonfire joins the team to boost e-commerce sales and online visibility.

We were thrilled to join Advertising Council Australia’s JumpStart program for the first time this year. The program offers tertiary graduates a unique opportunity to meet with some of Perth’s top agencies and provides an insight into all possible job roles and career paths within advertising, digital and media.

There were over 300 nominations for the 2021 awards, with the awards aiming to celebrate incredible, data-driven women within the digital industries and the organisations that support them, by acknowledging them on a national stage.

In a Gruen-style pitch process, 44 Edith Cowan University master’s students presented their creative and strategic thinking to the team.

Last Thursday, AMI announced the WA finalists for its 2021 Awards for Marketing Excellence, naming Bonfire a finalist for Marketing Agency of the Year. Our very own Rene LeMerle was also named finalist for Chief Marketing Officer of the Year!

Google has confirmed it's finished rolling out its page experience update, a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. Find out what you need to be across.