Brodie McMaster

Brodie McMaster likes to say she combines a storyteller's heart with a data geek's brain. Her philosophy is that good marketing starts with asking better questions, not finding better answers.

With almost a decade in digital advertising, Brodie has run ecommerce and lead generation campaigns across not-for-profit, finance, property, construction, retail, NDIS and professional services. She led strategy for published work with Cancer Council WA and Fleet Network, part of Paywise Group, and contributed to the broader growth strategy for No Birds Car Rental. She has been a finalist in Google Honours and the Women in Tech Awards for AdTech.

As Performance Strategy Lead at Bonfire, Brodie uses audience insights, performance media, measurement and AI to work out what actually drives results, then what a business should do next. She leads Bonfire's own brand and performance marketing as the agency expands nationally, shapes the agency's strategic products and innovation roadmap, and speaks regularly on AI and performance marketing. Curious, plain-spoken and relentlessly analytical, Brodie measures herself less on how well she optimises a campaign than on how well she helps a business make better decisions.